• <menu id="e0a4c"></menu>
    <nav id="e0a4c"></nav>
    <kbd id="e0a4c"><menu id="e0a4c"></menu></kbd>
  • <dd id="e0a4c"><menu id="e0a4c"></menu></dd>

    Buick Excelle 'Honest' Test Drive Buick

    ← Our Work Info


    In a bid to comply with stricter emissions norms, Buick relaunched its ExcelleGT with 3 cylinders in 2018. The switch from a 4-cylinder to a 3-cylinder model received a lot of backlash from Chinese consumers, resulting in a major sales drop for the car manufacturer. To switch car buyers’ perceptions on the performance of the 3-cylinder engine, we created a fun social experiment, inviting critics to review the new ExcelleGT.


    • PR


    • Shanghai


    • Effie GC, Silver
    no title
    Subscribe to stay up to date with our latest thinking